Hey, I’m Ruland

— a product designer who builds products that actually matter with experience across fintech in

BNPL

Trading

Investment

eWallet

Traveltech

, and

Edtech

Hey, I’m Ruland

— a product designer who builds products that actually matter with experience across fintech in

BNPL

Trading

Investment

eWallet

Traveltech

, and

Edtech

Hey, I’m Ruland

— a product designer who builds products that actually matter with experience across fintech in

BNPL

Trading

Investment

eWallet

Traveltech

, and

Edtech

I turn complex problems into solutions that drive measurable impact by grounding every design decision in data and design psychology.

resume

email

Works

Implementing Text Accessibility to enhance cross-platform usability and deliver an inclusive experience

enabled 500+ stakeholders in product teams to deliver accessible experience

80% adoption rate across product teams supporting 10+ ongoing vertical projects

improved usability of 40+ Design system components by 50%

Implementing Text Accessibility to enhance cross-platform usability and deliver an inclusive experience

enabled 500+ stakeholders in product teams to deliver accessible experience

80% adoption rate across product teams supporting 10+ ongoing vertical projects

improved usability of 40+ Design system components by 50%

Implementing Text Accessibility to enhance cross-platform usability and deliver an inclusive experience

enabled 500+ stakeholders in product teams to deliver accessible experience

80% adoption rate across product teams supporting 10+ ongoing vertical projects

improved usability of 40+ Design system components by 50%

Increasing Post-Purchase Retention and Reducing Notification Cost with Homescreen Widget Order Status

Reduced notification service costs by ~8% by shifting key info to widgets

projected ~5% increase in DAU and repeat visits per week and boosting visibility of new campaigns from new entry point

projected of ~10k users widgets adoption within first quarter

Increasing Post-Purchase Retention and Reducing Notification Cost with Homescreen Widget Order Status

Reduced notification service costs by ~8% by shifting key info to widgets

projected ~5% increase in DAU and repeat visits per week and boosting visibility of new campaigns from new entry point

projected of ~10k users widgets adoption within first quarter

Increasing Post-Purchase Retention and Reducing Notification Cost with Homescreen Widget Order Status

Reduced notification service costs by ~8% by shifting key info to widgets

projected ~5% increase in DAU and repeat visits per week and boosting visibility of new campaigns from new entry point

projected of ~10k users widgets adoption within first quarter

Driving Awareness and Visibility for the New CashLoan Campaign to Boost Conversion Rate

Drove 200K+ visits to the CashLoan product page

Achieved 15% CTR from the homepage feature icon

Delivered a 5% uplift in successful loan applications

Driving Awareness and Visibility for the New CashLoan Campaign to Boost Conversion Rate

Drove 200K+ visits to the CashLoan product page

Achieved 15% CTR from the homepage feature icon

Delivered a 5% uplift in successful loan applications

Driving Awareness and Visibility for the New CashLoan Campaign to Boost Conversion Rate

Drove 200K+ visits to the CashLoan product page

Achieved 15% CTR from the homepage feature icon

Delivered a 5% uplift in successful loan applications

Explore more

Turning Ideas into Reality

Apple TV

Photos

Playground

Notes

From

Wondering Why

Discovering How

Apple TV

Photos

Playground

Notes

From

Wondering Why

Discovering How

Apple TV

Photos

Playground

Notes

From

Wondering Why

Discovering How

Where Thinking turns to Making

Hey, I'm Ruland!

a designer who builds things that matter. I love exploring ideas and turning them into products that tell stories.

How I can help

I help businesses grow with design. I uncover gaps and missed opportunities in your product, double down on what works using data and insights, and turn complex problems into intuitive experiences. Over the past few years, I’ve refined the craft of building scalable, effective, and accessible design systems. With a background in AI, I also help teams integrate intelligent systems to streamline and optimize their workflows.